Are you starting a business? Do you already have a business? If you are launching or leading an organization it is critical to be intentional about your value (and values) and how you stand out from the competition. Building on concepts and insights from thought leaders like Seth Godin with his book When It's Your Turn and Gary Vaynerchuk's Crush It The Intentional Entrepreneur gives you the tools and steps to build a reputation that breaks through the noise and connects with your people customers and community. Self-awareness is critical for an entrepreneur; leveraging your strengths and outsourcing the rest is critical to success. This book will walk you through how to own your reality your purpose and how to shape how others perceive you through intentional content and communication. This book will help you understand:How personal branding relates to your business and whyHow you are unique and why people should do business with youWhat questions to ask when figuring out how to blend your personal reputation and brand with the company brand over timeHow to create a visibility plan that builds the best relationships to grow your business with clarity and meaningIdentify practical ways to manage your online reputation and presence for your brand as the CEO given you only have so much time in the dayOwning your reputation is about protecting it building it and becoming a Noisebreaker not a Noisemaker. People want to work with and for someone who is authentic clear and shows up intentionally to create value for their people clients and community. From naming your business to identifying your target customers to building your unique content strategy - this book walks through dozens of examples and will help you build a reputation that matters and drives your business visibility and growth.
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