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English
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About The Book
Description
Author(s)
A textbook for students and reference for professionals in the industry. Explains the new rules of marketing in light of the globalization of markets changes in supply and demand and electronic commerce and other new technologies. Academics and a few consultants cover the principles of international tourism marketing contemporary issues and trends and strategic marketing.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹9048
Out Of Stock
All inclusive*
Details
ISBN 13
9780333717592
Publication Date
-05-05-1999
Pages
-352
Weight
-638 grams
Dimensions
-189x246x18.59 mm
