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About The Book
Description
Author(s)
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
Piracy-free
Assured Quality
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Sustainably Printed
Details
ISBN 13
9780714641744
Publication Date
-31-03-1996
Pages
-220
Weight
-630 grams
Dimensions
-216x280x11.98 mm
