The Internationalization of Television in China

Professor Junhao Hong provides the first systematic study of China''s television the largest and one of the most complicated television systems in the world. China''s television represents a highly complicated communication system a powerful ideological machine and a unique social manifestation. As Professor Hong illustrates during the past 20 years since the country''s reform television has experienced tremendous changes.While many studies of media globalization attribute the phenomenon mainly to external factorsnew technologies global capital flows and quality production of Western programmingHong argues that in many countries internal factors such as government policy and the evolution of society play decisive roles for change. Based on firsthand data and interviews with China''s high-ranking officials and policymakers this study will be of considerable value to scholars and researchers dealing with mass media/television issues in the developing world and with contemporary China.