<p>The overall aim of this thesis is to alert journalists and journalism educators to a serious lacuna in current news coverage one which threatens the well-being of society. Simply stating that a gap in coverage exists without giving examples would be unlikely to convince members of such a notoriously skeptical profession. Newsmen and women it seems are all &quot;from Missouri.&quot; They want to be shown.</p><p>Part I. The importance of agriculture to society and of farm news to the general public</p><p>Part II. The importance assigned to agriculture by the major news media and journalism educators.</p>