The Invisible Industry

<p> </p><p>The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues. </p><p></p><p>Discover the untold story of how this invisible industry grew into a trillion-dollar global powerhouse fueling business success across America.</p><p></p><p><strong>This groundbreaking book uncovers:</strong></p><ul><li>The influence of World's Fairs on U.S. trade shows.</li><li>The displays of innovations brands and technologies that created business empires.</li><li>The rise of key convention center cities venues organizations and suppliers.</li><li>The game-changers who shaped the industry.</li><li>The current landscape and future of trade show marketing.</li></ul><p></p><p>Get ready to explore an industry that's been flying under the radar for far too long - until now!</p><p> </p><p></p><p></p>