THE INVISIBLE THREADS OF MARKETING

The Invisible Threads of Marketing is a strategic story-driven guide to building brands that resonate in today’s complex marketplace. Blending sharp insights with uniquely Indian metaphors—from nukkad nataks to ant colonies—this book simplifies the chaos of marketing into clear actionable ideas. Across fifteen fast-paced chapters it covers everything from consumer psychology and segmentation to branding pricing innovation content and digital strategy. Designed for marketers entrepreneurs and curious learners alike it draws from real-world scenarios and cultural nuances to help you connect the dots between timeless human behaviour and modern marketing techniques. Whether you’re planning a campaign launching a product or sharpening your brand’s purpose this book equips you with practical frameworks fresh perspectives and thought-provoking questions. It’s not about textbook jargon—it’s about what actually works in the field. Discover the invisible threads that turn ideas into impact—and brands into belief systems.