The Jobs To Be Done

<p>These days consumers have real power: they can research companies compare ratings and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have it's a strategic imperative.<br/><br/> <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want as well as make people want your offering.</p>