The Key to the C-Suite

<p><strong>In this helpful guide you will discover ten tangible metrics C-level executives do look for and teaches you to apply those metrics to build a case for your products and services that will unlock the door to greater sales.</strong></p><p>With budgets more stringent than ever important purchasing decisions have moved up the ladder to the C-suite. When it comes to selling to those at the highest level author Michael Nick has a revelation for you: ROI is no longer the key metric for making purchasing decisions.</p><p>In <em>The Key to the C-Suite</em> you'll learn how to: </p><ul><li>uncover key financial information on a prospect;</li><li>determine a corporation's financial stability;</li><li>clearly define the value of the product or service you are selling;</li><li>calculate the value impact of your offerings in financial metrics;</li><li>and showcase how your sales packages fit into metrics such as return on asset return on equity operating costs net profit and earnings.</li></ul><p>These days it is crucial for sales professionals to be able to communicate the positive effect their products or services will have on a company's financial statements. <em>The Key to the C-Suite</em> explains how to showcase bottom-line value using individually trackable and measurable metrics that will win over companies' top decision makers.</p>