Language of Advertising

<p>The <em>Intertext</em> series has been specifically designed to meet the needs of contemporary English Language Studies. The core book <em>Working with Texts</em> is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with <em>Working with Texts</em>. <br>Drawing on literary and linguistic theory for analysis of texts <em>The Language of Advertising</em> covers all aspects of advertising language from the interrelation of language image and layout to the discourse between 'reader' and advertisement.<br>The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:<br>* a range of new advertisements from Orange to Young Person's Railcard<br>* new material on internet advertising and its influence on paper texts<br>* new material on advertising designed to be seen 'on the move'<br>* new activities to support student-directed study<br>* updated Further Reading sections and a list of URLs for students to visit.</p>