The Language of Trust

<b> What to Say How to Say It Why It Matters </b> <br><br> If youre trying to sell something-whether its a product a service or an idea-you are facing a new era of consumers who listen less and question more. <i>The Language of Trust</i> is for anyone who must sell ideas products services or even themselves to a public that just doesnt want to hear it. <br><br> Based on pioneering consumer research <i>The Language of Trust</i> shows you how to regain the confidence of your clients and customers and communicate with them on their terms. Youll learn what words to use what words to lose and how to structure your message to overcome skepticism and build and keep the trust of your audience.