The Laws of Innovation

<h4><strong>Uncover the universal laws behind the world's most successful innovations and the deep psychology of human nature that fuels them.</strong></h4><p></p><p>The Laws of Innovation helps readers see the world through an innovator's lens and reveals the timeless forces behind all kinds of successful innovations-from tech products and addictive apps to offline experiences and humanitarian projects. It focuses on widely observable and scientifically grounded principles rooted in the fundamental laws of human nature and untethered to specific icons methods or success stories. As a result it offers a timeless self-sufficient foundation for decoding human behaviour and innovating across diverse scenarios helping readers become more perceptive versatile and timeless innovators-no matter their background role or experience.</p><p></p><p>By uniquely connecting psychological and practical topics-from human nature to strategy design and storytelling-The Laws of Innovation reveals hidden patterns and insights often overlooked. It introduces nearly 100 interconnected laws and principles brought to life through diagrams and real-world examples. Such insights include:</p><p></p><ul><li>The <strong>three forces that shape all human behaviour</strong>-and therefore the use of all products.</li><li>The <strong>four currencies of value</strong> that all successful products and innovations generate-and why some are more powerful than others.</li><li>Why <strong>emotional value</strong> can have no upper financial limit-and how this explains the success of luxury goods.</li><li>How experiences involving <strong>effort or pain</strong> can paradoxically be more rewarding.</li><li>Universal definitions of <strong>ideal superior and delightful experiences</strong>-and why delightful experiences never remain delightful.</li><li>How the <strong>laws of perception</strong> distort what people perceive experience and remember about products.</li><li>The forces driving market evolution-and why people migrate to new solutions.</li><li>A <strong>universal architecture of strategy</strong> that applies to all kinds of innovations-from new tech products to musical pieces and humanitarian projects.</li><li>Shared principles of <strong>design storytelling and leadership</strong> that apply across all forms of innovation-and how they create similar value outcomes.</li><li>The hidden <strong>emotional reasons</strong> why good products fail-and why success is sometimes an illusion.</li></ul><p></p><p>(This list is not exhaustive; a total of 94 laws and principles are covered in this book)</p><p></p><h3><strong>For anyone involved in value creation</strong></h3><p>Because of its first-principles unbiased approach The Laws of Innovation is relevant for innovators in all roles and experience levels-from students to seasoned leaders and from founders and product managers to designers engineers marketers and beyond. It shows how innovators across roles ultimately contribute to shared value outcomes. It also provides a powerful foundation for enablers-such as recruiters analysts and account managers-to grasp the big picture in one comprehensive highly readable volume.</p><p></p><h3><strong>Stories and processes are ephemeral but human nature is eternal</strong></h3><p>While many innovation books focus on stories and processes that can quickly lose relevance The Laws of Innovation is built on observable scientifically grounded truths of human nature ensuring its insights remain valuable for decades to come.</p>