THE LEARNING TRAP How Byju’s Took Indian Edtech for a Ride


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About The Book

Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry. Pradip K. Sah

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Details

ISBN 13
:
9789353452322
Publication Date
:
19-12-2023
Pages
:
280
Weight
:
199 grams
Dimensions
:
129x198x16.98 mm
Imprint
:
HarperCollins Publishers India Pvt Ltd
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