The Lettuce Diaries

<p>A snobbish French executive arrives in Shanghai with his expensive shoes and ties expecting a short career-boosting posting before returning to Paris. Instead he ends up deep in China's manure-soaked fields buying and selling vegetables all because he has convinced himself that he can singlehandedly drag Chinese agriculture into the 21st Century. It didn't work out as he planned. </p><p>The Lettuce Diaries is a revealing and humorous memoir of entrepreneurship doubling as a primer for all seeking to do business in China and explaining things the French executive Xavier Naville only learned the hard way - like humility and listening to people and how the Chinese economy is both totally different and a huge opportunity.</p>