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About The Book
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<p><span style=color: rgba(0 0 0 1)>With 800 million users worldwide LinkedIn is a powerhouse platform for businesses wanting to build an effective pipeline of leads clients and sales. Standing out from the rest of the LinkedIn crowd is a must - and one of the best ways of doing this is to have a truly exceptional profile.</span></p><p><span style=color: rgba(0 0 0 1)>&nbsp;</span></p><p><em style=color: rgba(0 0 0 1)>The LinkedIn Playbook</em><span style=color: rgba(0 0 0 1)> is the step-by-step guide to planning optimising and leveraging your LinkedIn profile. Learn how to use LinkedIn's unique features to attract and connect with more of your ideal clients and discover the processes you can use to engage connect and convert more leads into sales.</span></p><p><span style=color: rgba(0 0 0 1)>&nbsp;</span></p><p><span style=color: rgba(0 0 0 1)>Fully updated for 2022 </span><em style=color: rgba(0 0 0 1)>The LinkedIn Playbook</em><span style=color: rgba(0 0 0 1)> is the secret the business community has been looking for. LinkedIn can be your functional and effective lead generation tool that once put in place can serve you for years to come.</span></p><p><span style=color: rgba(0 0 0 1)>&nbsp;</span></p><p><span style=color: rgba(0 0 0 1)>INSIDE YOU WILL DISCOVER:</span></p><p><br></p><ul><li><span style=color: rgba(0 0 0 1)>The power of social serving versus social selling</span></li><li><span style=color: rgba(0 0 0 1)>The importance of creating prominence and positioning yourself as the known and trusted authority in your industry</span></li><li><span style=color: rgba(0 0 0 1)>How to optimise your LinkedIn profile to attract and speak to your ideal clients</span></li><li><span style=color: rgba(0 0 0 1)>How and when to engage and connect with prospects using LinkedIn's unique features</span></li><li><span style=color: rgba(0 0 0 1)>Effective ways of moving conversations forward and converting sales</span></li></ul>