The Little Book of Big PR

Whether youre an established company or a cost-conscious start-up this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.As an entrepreneur you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade perhaps nothing can gain more attention for your small business and build your companys credibility than a good old-fashioned public-relations campaign.Drawing on the expertise gained during her long career in public relations Jennefer Witter shares simple smart and budget-friendly methods for getting your business noticed including what she calls the seven key elements of public relations:Self-brandingMedia relationsSocial MediaNetworkingSpeaking engagementsCause-related marketingSelecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new attention-getting heights.