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About The Book
Description
Author
More than a pretty face designed to identify a product a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed researched and honed to deliver a specific intention a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo designed to connect the heart of the brand to our own hearts plays a vital part in o