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About The Book
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<p><strong>Shifting your mindset from making money by selling your nonfiction book to giving your nonfiction book away to make money is profound.</strong></p><p><br></p><p>The irresistible offer of a free book has been used for over 120 years by savvy businesses to leverage the promise of a short helpful book to identify ideal prospects and begin a mutually beneficial relationship.</p><p><br></p><p>Written for business owners entrepreneurs and corporate leaders <em>The Magic of Free Books</em> shows readers how to build a profitable and sustainable marketing engine that constantly churns out qualified prospects 24 hours a day 7 days a week 52 weeks a year.</p><p><br></p><p>Inside this treasure chest of more than 60 smart and effective marketing and promotional tactics lead generation book marketing expert Mike Capuzzi shares his most effective book-marketing tactics on how to use a free book profitably to attract new customers (clients patients students members etc.).</p><p><br></p><p>If you have already written a book to promote yourself and your business or you are just about to start you should study <em>The Magic of Free Books</em> from cover to cover to ensure your efforts pay off. Put a few of these tactics to work for you and see what happens!</p>