The Man In The Glass Box

<p><span style=color: rgba(0 0 0 1)>At the beginning of the century one of the world's largest pharmaceutical companies (</span><span style=color: rgba(0 0 0 1)>ROCHE</span><span style=color: rgba(0 0 0 1)>) collaborated with a New York advertising agency to create one of the most successful marketing campaigns in history.</span></p><p><span style=color: rgba(0 0 0 1)>The concept was simple: place a person inside a fully furnished</span><em style=color: rgba(0 0 0 1)> Glass Apartment on Wheels</em><span style=color: rgba(0 0 0 1)> and then send them traveling across the United States to promote the product.</span></p><p><span style=color: rgba(0 0 0 1)>Over the course of three years they visited every major city fair and festival crisscrossing the country's highways and byways.</span></p><p><span style=color: rgba(0 0 0 1)>This unconventional groundbreaking campaign turned the marketing world on its head opening up a new dimension in advertising.</span></p><p><span style=color: rgba(0 0 0 1)>While twelve people have walked on the moon only ten have experienced life inside </span><strong style=color: rgba(0 0 0 1)>The Glass Box</strong><span style=color: rgba(0 0 0 1)>. This is the story of one of them.</span></p>