The Man Who Lied to His Laptop

<b>Counterintuitive insights about building successful relationships- based on research into human-computer interaction. </b><br><br>Books like <i>Predictably Irrational</i> and <i>Sway</i> have revolutionized how we view human behavior. Now, Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers.<br><br>Based on his decades of research, Nass demonstrates that-although we might deny it-we treat computers and other devices like people: we empathize with them, argue with them, form bonds with them. We even lie to them to protect their feelings.<br><br>This fundamental revelation has led to groundbreaking research on how people should behave with one another. Nass's research shows that:<ul><li>Mixing criticism and praise is a wildly ineffective method of evaluation</li><li>Flattery works-even when the recipient knows it's fake</li><li>Introverts and extroverts are each best at selling to one of their own</li></ul>Nass's discoveries provide nothing less than a new blueprint for successful human relationships.