The Management of Tourism

Going beyond a conceptual discussion of tourism this textbook covers management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism together with the specific techniques required for successful management of the variety of tourism businesses. Each chapter is written by an acknowledged subject specialist and highlights current challenges and appropriate management responses to its particular arena. At the same time each chapter also includes an illustrative case study and provides suggestions for further reading that offers a more general perspective.