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English
Hardback
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₹12300
₹12750
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Hardback
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All inclusive*
About The Book
Description
Author
<p class=Pa25>In an Internet age many more people than ever before are involved in the design and conduct of market research. This book provides an overview<i> </i>for busy managers and MBA students seeking a place to begin. It shows how to think about market research in the context of business decisions describes the essential market research techniques skills and applications and pays special attention to business-to-business markets and technology products.</p>
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Details
ISBN 13
9781412991735
Publication Date
-12-10-2011
Pages
-274
Weight
-463 grams
Dimensions
-152x229x15.88 mm
