The Marketer's Guide to Media Vehicles Methods and Options

The Marketer''s Guide to Media Vehicles Methods and Options is an unusually practical hands-on reference source written for marketing advertising and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast print and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition she details production tools and steps in the use of each of these media.