The Marketers' Strategy in Pricing

The Marketers'' Strategy in Pricing is a comprehensive book for both beginners in marketing and business practitioners who would wish to turnaround their businesses. The textbook presents the essential principles of marketing strategies as far as pricing is concerned in a particularly clear and easy format to follow when setting prices for the products in the market. Each chapter discusses analytically the most important pricing strategies applicable in the market presenting not only the facts about them but also their practically from the researchers'' perspective. This simple approach therefore is intended to equip students and business practitioners with pricing prowess for competitive advantage. Antony Sije has for many years taught Marketing to student - beginners at the university level. He is currently pursuing his PhD at Jomo Kenyatta University of Agriculture and Technology - Kenya.