Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

<p>Written for working and aspiring filmmakers, directors, producers and screenwriters, <i>The Marketing Edge for Filmmakers </i>walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.</p><p>In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, <i>The Marketing Edge for Filmmakers </i>offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film. </p> <p>Prologue: In a Research Screening, No One Can Hear You Scream</p><p>Part One: What You Will Contribute to Marketing</p><p>Chapter 1: Marketing Defined</p><p>Chapter 2: So you have a movie idea… </p><p>Chapter 3: The Screenplay Stage</p><p>Chapter 4: Packaging and Casting</p><p>Chapter 5: Financing and Green Light </p><p>Chapter 6: Pre-Production</p><p>Chapter 7: Production</p><p>Part Two: Welcome to the Marketing Department</p><p>Chapter 8: Welcome to the Marketing Department</p><p>Chapter 9: Market Research</p><p>Chapter 10: Creative Advertising: Part 1: Print</p><p>Chapter 10: Creative Advertising: Part 2: Audio Visual</p><p>Chapter 11: Publicity</p><p>Chapter 12: Social Media and Digital Marketing</p><p>Chapter 13: Media Planning and Promotions</p><p>Chapter 14: Consumer Products and Licensing</p><p>Chapter 15: Distribution, Exhibition and Windows</p><p>Part Three: Know Your Marketing Specialties</p><p>Chapter 17: Marketing for Alternative Distribution</p><p>Chapter 18: Awards and Festival Marketing</p><p>Chapter 19: Marketing for Animated Movies</p><p>Chapter 20: A Marketing Tale with Pivot</p><p>Chapter 21: Marketing Trends for the Future</p><p>Glossary</p>