The Marketing Mix

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix providing you with the essential information and saving time. In 50 minutes you will be able to: - Launch a new product or test an existing marketing strategy - Understand the 4 Ps of the marketing mix and use them to attract your target market - Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies making them excellent guides to understand key concepts in just a few minutes. In fact they are the starting point to take action and push your business to the next level.