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About The Book
Description
Author(s)
This book brings together and analyzes the role that emotion plays in the way companies connect with customers develop new products improve their strategic positioning and increase their brand recognition.
Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Details
ISBN 13
9780195150568
Publication Date
-01-11-2002
Pages
-284
Weight
-499 grams
Dimensions
-156x234x17.46 mm
