The Marketing Strategy of the foreign Hypermarket Wal-Mart in China

Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing grade: 20 Shanghai University language: English abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen in 1996. Currently Wal-Mart operates a number of store formats in China including Supercenters Sam's Clubs and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities and created over 50000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China.In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.