The McGraw-Hill 36-Hour Course Product Development

<h4>Learn the Secrets Behind World-Class Product Development</h4><p>In a world overloaded with new products and services making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.</p><p><i>The McGraw-Hill 36-Hour Course: Product Development</i> gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices it provides proven methods behind successful product development along with case studies from the most creative companies of our time--Apple Google Cisco Toyota Pixar and many others. In less than a week you'll be an expert on:</p><ul> <li>Creating a value proposition that motivates a customer to buy your new product</li><li>Protecting intellectual property to sustain a competitive advantage</li><li>Creating a budget and securing the capital you need</li><li>Managing the design fabrication integration and delivery processes</li><li>Master the essentials of product development</li><li>Maximize your study time</li><li>Measure your progress with chapter tests and a free online exam</li><li>Earn a Certificate of Achievement online</li></ul><p>Designed as an easy self-paced course complete with chapter-ending quizzes and an online final exam <i>The McGraw-Hill 36-Hour Course: Product Development</i> puts you on the fast track to making your dream product a success.</p>