Media the President and Public Opinion

Using a broadened conceptualization of agenda setting this volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events -- both real and fabricated -- and the primary agendas drove the issue over time. Based on this objective four questions are posed: * How did the media structure interpretations of drug issues and events? * How did the president structure public relations interpretations and presentations of issue and event informat...See More