The Messy Middle

The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky best-selling author entrepreneur chief product officer at Adobe and product advisor to many of today's top start-ups.Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence and the final mile is all about letting go. We love talking about starts and finishes even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100-plus insights this no-nonsense audiobook will help you: Endure the roller coaster of successes and failures by strengthening your resolve embracing the long game and short-circuiting your reward system to get to the finish line. Optimize what’s working so you can improve the way you hire better manage your team and meet your customers’ needs. Finish strong and avoid the pitfalls many entrepreneurs make so you can overcome resistance exit gracefully and continue onto you next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs artists writers and executives as well as Belsky’s own experience working with companies like Airbnb Pinterest Uber and sweetgreen The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.