The Modern Marketer's Field Guide

The speed of innovation and change in B2B marketing has never been greater. And the need for clarity for a blueprint for a guide to what's really working and how to apply it specifically to increase sales pipeline growth velocity and conversion - that's what we get asked for more than anything else. Which is why we wrote this book. It covers a lot of ground but quickly. We've addressed a comprehensive view of the sales and marketing pipeline but done it in quick bursts with lots of specific actionable ideas strategies and tactics you can put to work right away.