<p><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Overwhelmed with marketing options? Arm yourself with the intel to generate more income while spending (and stressing) less.&nbsp;</strong></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>The third and final book in </span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>The Secret Service Business Series</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)><em>The Modern Marketing Arsenal </em></strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>outlines the ways and means for small skill-or-service businesses </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>(SSBs)</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> to attract new customers and how to decide between them. It distils a world of potential marketing activities down to just 10 types then sorts them on the basis of risk vs reward - arming you with insights to make smarter budget-conscious marketing decisions.</span></p><p><strong style=color: rgba(51 51 51 1); background-color: rgba(255 255 255 1)><em>The Modern Marketing Arsenal</em></strong><span style=color: rgba(51 51 51 1); background-color: rgba(255 255 255 1)> is ideal for SSB owners with a strong business model and a Lead Machine website (</span><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>covered in Books 1 and 2 of the series</span><span style=color: rgba(51 51 51 1); background-color: rgba(255 255 255 1)>) who are ready to scale up without spending a fortune. </span></p><p><span style=color: rgba(51 51 51 1); background-color: rgba(255 255 255 1)>Geared to cut through the clutter of SSB advertising and promotional opportunities this unique guide reveals how to narrow the field take aim and pull the trigger on tactics to have the biggest possible impact on the smallest possible budget. </span></p><p><strong style=color: rgba(51 51 51 1); background-color: rgba(255 255 255 1)>With this book and its sister guides <em>Secret Service Marketing</em> and <em>The Secret Service Website Formula</em> you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference.</strong></p>