The Mother of All Opportunities: A strategy for a decade of growth profits and market share gains

Theres a massive global market segment that most brands do not understand or know how to target. Many companies - even multinationals - are unaware of this huge opportunity right in front of them. And those that have recognised it often dont fully understand it and so are still missing out. That opportunity is mums.In research over many years mothers have made it clear they are unhappy with the way brands are communicating with them. Katrina McCarters research has found that 63% of Australian mothers felt brands and advertisers dont understand them. Despite being such a lucrative market this means businesses are missing opportunities every day.The Mother of All Opportunities educates board directors C-suite and senior executives big brand marketers and business owners about: why mums represent the biggest growth opportunity globally over the next decadekey global trends that will be impacting your current strategythe mum opportunities brands are missing right now across segments locations and industrieswhy you need to invest in this market and upskill your teams nowthe future of successful marketing to mums.Katrina McCarter demonstrates why now is the right time to rethink relationship with the worlds most powerful consumer mums. Fast track your brand and build a competitive advantage by gaining critical research-based insights into this massive and underexposed market.