The Mouse Charmers-Bpb

The Mouse Charmers-Bpb is a collection of stories about 12 iconic digital entrepreneurs in the fields of commerce content and connectors. They represent the new breed of emerging entrepreneurs in the Indian scenario who have used the power of Internet to create new markets and reinvent their approach towards older markets.The stories of each of these 12 leading entrepreneurs describe the struggles they faced when they started out the innovations and technologies involved their unique marketing strategy and the several challenges and opportunities that came up during their remarkable journey. Anuradha Goyals rendition of these stories are inspiring and showcases the opportunities India has to offer.Tracing the story of Indias pioneering digital companies from their advent till date The Mouse Charmers-Bpb is a delightful and engrossing read. Detailed and well researched this book is an essential guide for budding entrepreneurs. It was published in 2014 by Random House and is available as a paperback.Key Features:It features the stories of internet giants like Flipkart Make My Trip Big Basket Zomato CaratLane Games2Win Chai with Lakshmi ImagesBazaar Shaadi.com RangDe CommonFloor and Indiblogger.The book is a collection of insightful and useful stories about Indias trailblazing digital companies. The foreword for the book is given by Sam Pitroda.