The Multilingual Crisis Communication Fix
English

About The Book

Miscommunication is one of the most expensive risks in global business. Projects stall trust collapses and reputations suffer - not because of bad strategy but because of words lost in translation cultural clashes or silence in the wrong moment.The Multilingual Crisis Communication Fix introduces the MC³ Method - a practical framework to help leaders and teams spot communication breakdowns repair them fast and redesign conversations for lasting impact. With clear tools real-world case studies and step-by-step exercises this book turns communication from a liability into a competitive advantage.Readers will learn how to:* Identify the Four Horsemen of breakdown - language culture power and process.* Apply tools like Pause-Reframe-Redirect Clarification Loops and the MC³ Compass.* Redesign meetings systems and feedback for clarity and inclusion.* Measure communication ROI in terms of time saved trust built and risks avoided.Drawing on her background in corporate auditing multilingual coaching and transformation training Ann Desseyn makes complex theory practical engaging and immediately useful.If you lead global teams manage cross-border projects or face high-stakes conversations this book will help you build bridges when it matters most.
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