The Multivariate Analysis of Customer Orientation : A North Bengal Perspective

This very book is based on the multivariate analysis of the customer orientation of some of the services existing in the North Bengal region. The book will enhance the research acumen among the marketing professionals and also for the future researchers as well as the readers. It has never been easy to have a discussion on this issue especially for this part of our country unless and until the intricate marketing was in vogue in economies worldwide. The challenge was to bring in the research work and the direction in the forefront. The challenge was to weave the importance of customer orientation researches in the platform of approach towards facing the market competition.