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About The Book
Description
Author
Every Company That Wants To Continue Growth Needs Their Sales Team To Be Proficient In Finding And Closing Net-New Opportunities. But Unfortunately Most Sales Persons Are Not Good At Gaining New Business Much Less Performing Even The Most Basic Prospecting Practices. There Are A Multitude Of Reasons For This Phenomenon. But The Biggest Reason Is That Sales Professionals Are Untrained In Vital Cold-Calling Techniques. Especially In The Realm Of Cold-Calling And Prospecting. Further There Is A Culture Of Sales Resistance That Exists And Few Sales Professionals Are Equipped To Penetrate It. The Must-React System Is Written Help All Sales Professionals Master The Art Of Persuasion And Especially In The Important Area Of Cold-Calling Prospecting Sales Pipeline Development.