The Muted Conscience

It''s not that most businesspeople lack moral convictions. Rather they tend not to voice them and are inattentive when others do. Dr. Bird sees this behavior as moral silence deafness and blindness and following this analogy to the senses he argues that the practice of ethics is a form of communication. Thus instead of focusing on specific moral issues Dr. Bird examines the things that stifle communication about moral issuesfactors that have a costly impact on business. His book presents a new view of ethics in which ethics can be construed as a practical social activity not a utopian concept to be contemplated in the abstract. With numerous examples and case studies from business life and a logical sensible analysis of what causes moral silence deafness and blindness Dr. Bird''s book will be challenging reading not only for professionals and academics in various fields of business but also for their colleagues in philosophy religion and the social sciences.The author begins by discussing the nature of moral silence in contemporary business and asks what kind of problem it is. He examines what it means to voice or not voice moral convictions and what it means to be inattentive or deaf to moral issues. He continues the analogy into moral blindnessthe problem of not perceiving moral issues clearly. From there he explores the consequences of moral silence deafness and blindness and traces their causes to a variety of cultural individual and organizational factors all of them interconnected. The book concludes with a way in which businesspeople and others can understand ethics as a social activity in which everyone can and must participate. Dr. Bird sees the practice of ethics as a form of conversation a way in which people establish and maintain agreements among themselves and in doing so help each other overcome their sensory incapacitations. Dr. Bird provides ways in which this can be done from the use of workshops on interpersonal skills to seminars on conflict resolutiontools and aids that are already prevalent in organizations but that have not until now been seen as facilitators of moral awareness and action.