The Necessity of Business Analytics: Shaping the Future of Business

About the Book: Success in today’s highly competitive business landscape hinges on the ability to analyze and interpret data effectively. To stay competitive companies must make informed decisions based on a wide range of information including market trends consumer behavior and financial performance. There is a significant demand for professionals skilled in business analytics. By enrolling in an MBA program that offers a course in business analytics students can acquire the skills necessary to enhance strategic decision-making create sustainable business value and derive valuable insights from data. About the Author: Shrutika Nigam1 is a seasoned academic professional with a specialization in Computer Science and Human Resource Management. She holds a Bachelor's degree in Computer Science from S.D.I.T.S. RGPV an MBA in Human Resources . Her research focuses on the integration of advanced analytics into strategic human resource management practices. With extensive experience teaching over 15 graduate and undergraduate courses Shrutika has developed expertise in database management cloud computing and business intelligence tools like Power BI SQL R Studio and Excel. She is the author of Foundation of Analytics and has published multiple research papers. Divya Kothari3 is a distinguished academic professional with a dual expertise in Computer Science and Marketing. She earned her Bachelor's degree in Computer Science Engineering from MIT RGPV and her postgraduate degree in IT and Marketing from GSIMR DAVV. With over seven years of versatile experience in both academia and the professional realms of Digital Marketing and Customer Relationship Management Divya has established a robust track record of success within the service sector. Renowned for her solution-oriented approach she excels in analyzing complex challenges and crafting impactful solutions. Her proficiency in delivering top-tier digital marketing and client management services is not only highly engaging but also deeply human-centric reflecting her commitment to blending technology with a personal touch.