English
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About The Book
Description
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<p>This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers' behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.</p>
Piracy-free
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*COD & Shipping Charges may apply on certain items.
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Details
ISBN 13
9780367895907
Publication Date
-06-05-2020
Pages
-332
Weight
-565 grams
Dimensions
-156x234x19.06 mm
