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Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author(s)
The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally what countries offer the best opportunities and which marketing plan will lead each product or company to success. The material adapts well-established frameworks to demonstrate how the global marketer can asses
Details
ISBN 13
9781516527076
Publication Date
-27-12-2017
Pages
-580
Weight
-1347 grams
Dimensions
-216x280x29.84 mm
Details
ISBN 13
:
9781516527076
Publication Date
:
27-12-2017
Pages
:
580
Weight
:
1347 grams
Dimensions
:
216x280x29.84 mm
Publisher