The New Strategic Thinking

<p><b>Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies</b></p>In this anticipated follow-up to his previous bestsellers management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method <i>The New Strategic Thinking</i> shows you how to assemble a strategy team identify your company's driving force determine the focus of the strategy (product customer or market) and launch initiatives company wide.<p></p>