The Next Cmo

<p>The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals creating a strategy building a plan crafting impactful campaigns optimizing budgetary spending and measuring true ROI. This book provides models practical approaches and templates to help the reader structure their own marketing strategy.</p>