The Nine Golden Rules for CX Success

<p>This book is grounded in the Customer Experience Professionals Association (CXPA) framework and addresses the core questions CX practitioners face across its domains. It explores how to design experiences that endure (Customer Understanding & Experience Design) how to align strategy culture governance and metrics to consistently deliver on the brand promise (CX Strategy Culture & Accountability Metrics & Measurement) and how to mobilize people processes and creative capabilities to drive innovation and sustainable growth (Organizational Adoption & Enablement).</p><p></p>