Olympic Games Explained

<p>This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.</p><p>The text considers a range of topics including: </p><ul> <li>the ancient Olympics</li> <li>the modern revival of the nineteenth century </li> <li>the development of the Games throughout the twentieth century. </li> <li>the media and the Olympics</li> <li>Olympic marketing and sponsorship.</li> </ul><p>Complemented by a dedicated website offering access to unique archive and other document sources this book brings its audience the best Olympic educational expertise available.</p>