The Origins of Behavioural Public Policy

The use of behavioural science to inform policy is one of the main developments in the social sciences over the last several decades. In this book Adam Oliver offers an accessible introduction to the development of behavioural public policy examining how behavioural economics might be used to inform the design of a broad spectrum of policy frameworks from nudges to bans on certain individual behaviours to the regulation of the commercial sector. He also considers how behavioural economics can explain and predict phenomena as a challenge to economists'' assumptions around how people perceive time utility and money. The book offers an intellectual foundation for all those concerned with behavioural public policy from academics undergraduate and postgraduate students with a diverse range of disciplinary perspectives such as economics political science sociology and anthropology to policy makers and practitioners working directly with behavioural public policy in their everyday working lives.