Other Side of Innovation

<br>Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products services and process improvements. <p/>That's because ideating is energizing and glamorous. By contrast execution seems like humdrum behind-the-scenes dirty work. But without execution Big Ideas go nowhere. <p/>In The Other Side of Innovation Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand gutsy gamble.. Drawing on examples from innovators as diverse as Allstate BMW Timberland and Nucor the authors explain how to: <p/>- Build the Right Team: Determine who'll be on the team where they'll come from how they'll be organized how much time they'll devote to the project and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations. <p/>- Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions translate results into new knowledge and measure progress. Give innovation leaders a tough but fair performance evaluation. <p/>Practical and provocative this new book takes you step-by-step through the innovation execution process--so your Big Ideas deliver their full promise.<br>