The Perfect Pill: 10 Steps to Build a Strong Health Care Brand

How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands establishing a competitive edge and building a strong brand is often a challenging task.The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients physicians and sales and marketing professionals.A must-read for pharmaceutical medical device diagnostic over-the-counter surgical hospital nutrition and wellness brand marketers.