The Perfect Sales Presentation

Americas best salespeople from businesses spanning IBM to Mary Kay Cosmetics take you along on the perfect sales presentation. Theres much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill performance and manipulation. Its a craft thats almost magicalbut a craft that can be learned. Now five of the top salespeople in AmericaMartin Shafiroff Betty C. Hardeman Joe Gandolfo Mary Kay Ash and Buck Rodgers distill lifetimes of sales expertise into a step-by-step guide that can help you succeed regardless of the product or service youre selling. Youll watch as a fictional characterrepresenting the combined experience of these five leading sales prosconducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then youll hear detailed commentary from each of the five experts on subjects including:. Doing your homework beforehand Creating initial interest Fact finding Presenting the product Controllingand assumingthe sale Overcoming objections Closing the sale Servicing the customer. The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effectiveand more lucrative. In a world that is ever more competitive here is practical sales advice from the best: your personal edge that can help get you to the topand keep you there.